Robin Lawson

Robin Lawson is a 4th-generation mechanical engineer with over twenty years of experience leading product development from concept through mass production, across aerospace (Boeing and Sikorsky programs), FAA-certified aviation electronics (Telex, a Bosch brand) and consumer sporting goods (Trek). She’s led NPI programs, DFMEA processes, DFM analyses and warranty root-cause investigations that led to substantial improvements. A 2015 TEDx Madison speaker, entrepreneur and former calculus instructor, she now runs an independent mechanical design consulting practice based in Eindhoven.